DO COOL SHIT
DO COOL SHIT
KRIS LAYHER // CREATIVE DIRECTOR // ART DIRECTOR

HUMMER EV X CALL OF DUTY

In-game drivable vehicle integration supported by Launch :60 (“Reporting for Call of Duty”), :10 teaser (“Dust”), and “The 18 Million Person Test Drive” case study.

ACD: :60 script concept; ideation across assets; partner reviews with Activision.

The D Show (Black D + Silver); The One Show (Gaming Merit).

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HUMMER EV DECLASSIFIED

:90 hero cut + modular owner-education chapter system (19 videos)

ACD: on set; led edit/color finish; oversaw 3D open/close + sound design through partner teams; approvals through client sign-off.

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DENALI EV

Creator-led TikTok reveal built as a single “epic one-shot,” supported by BTS.

ACD: concept + creator approach; creator executed production.

D Show Silver (All In Under 50K).

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WE WILL ROCK YOU

Demonstrated Super Cruise using a culture-native proof point: a clapping anthem that makes hands-free driving feel instantly relevant on the way to the show.

ACD: owned casting + wardrobe; sat in edit, color, and sound sessions through finish; approvals via ECD + client sign-off; music built around Queen.

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WORLD’S BIGGEST TWEET

2021 GMC YUKON LAUNCH

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CHEVY SOCIAL

content HIGHLIGHTS

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WINGING OUT

WINGSTOP SITE TAKEOVER X SOCIAL

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OUR THING IS WINGS

WINGSTOP’S fIRST NATIONAL EQUITY CAMPAIGN

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WINGSHOP 

EXPERIENTIAL EVENT X WINGSHOP LAUNCH

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 WINGSTOP GREEN ROOM

EXPERIENTIAL EVENTs X SOCIAL

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LITTLE DREAMERS

CHILDREN’S HEALTH TV :60

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SPRINT SOCIAL

CHANNEL HIGHLIGHTS

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HOTEL HELL VACATION

HOMEAWAY.COM SUPERBOWL CAMPAIGN

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