About
I'm a Creative Director who likes big ideas, complicated problems, and making the work.
Do Cool Shit is the working archive.
I've spent nearly two decades making advertising, building brands, launching products, and leading creative teams across agencies, in-house organizations, and technology companies.
I've worked on brands including GMC, Chevrolet, 5-hour ENERGY, Betty Crocker, Wingstop, Sprint, T-Mobile, HomeAway, Johnnie Walker, Burger King, and UNICEF's Tap Project. The work has taken me through film, social, digital products, gaming, experiential, CRM, retail, packaging, and plenty of things that didn't fit neatly into a media plan.
I've always been drawn to technology and complicated things. I like understanding how something works, finding the idea inside it, and figuring out how to make people care. Sometimes that means leading a team or a campaign. Sometimes it means writing, designing, prototyping, directing a film, building a system, or getting into the details with the people making it.
The role changes. The standard doesn't: find the idea, shape what needs to exist around it, and make the work better than the brief first allowed.
The archive
What I care about.
I care about ideas.
The kind that are simple enough to explain, strong enough to survive a hundred opinions, and flexible enough to become much more than the thing you first presented.
I care about craft. I care about people who are good at what they do. I like technology, culture, strange problems, ambitious clients, and teams that want to make something better than what was asked for.
Mostly, I still really like making things.
Contact
For creative direction, campaigns, brand work, freelance, consulting, or collaboration: