CLIENT: GMC

AGENCY: LEO BURNETT DETROIT

A creator-native reveal built around a single “epic one-shot.”

For the DENALI EV reveal, the goal was to land like culture—not a car spot. We partnered with creator Drex Lee and built the concept around an “epic one-shot” that feels native to TikTok: continuous, practical, and momentum-driven—designed to travel as a reveal, not an ad.

Work

• TikTok Reveal — “DrexLee TikTok: Epic One Shot”

• Behind-the-Scenes (BTS)

My role
Originated the core concept and creator approach (Drex Lee-led one-shot reveal). Partnered with the influencer/creator team who executed the making, ensuring the idea stayed clean, on-platform, and production-realistic.

Awards

The D Show - SILVER - ALL IN UNDER 50K