DO COOL SHIT

WINGING OUT

WINGSTOP SITE TAKEOVER X SOCIAL

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Wingstop is delicious, everyone on Twitter says so. For some reason people say so 700% more on April 20th each year. I'm guessing the reason is it's 4/20, a well known marijuana holiday, but who can be sure? Any day people love us more is a day to celebrate, so we celebrated by taking over Wingstop.com with 24 hours of trippy visuals, existential commentary, and ambient music from Soundcloud artists.

Results:

- Sales increased by 39% that day

- Over 32,000 Twitter engagements