ROLE: ASSOCIATE CREATIVE DIRECTOR

Wingstop’s first national equity campaign—built to codify what the brand owns: wings.

This platform established a simple, durable brand truth and carried it consistently across broadcast, outdoor, radio, and the in-store experience.

Work

• TV

• Outdoor / OOH

• Radio

• In-store design system

• Supporting campaign assets across the board

My role
Co-created concept through finish with my partner Aaron Cathey.

• On-site for the full shoot; protected the platform and performance while keeping client needs aligned.

• Sat in edit, color, and sound sessions through finish; guided the work to a consistent campaign standard across channels.

• Owned the design system for the campaign—building the visual language used across OOH, in-store, and supporting assets so the platform read as one coherent world.