HOW DO YOU LAUNCH A LIFESTYLE BRAND FOR YOUR QSR?
By kicking it off in a sneaker boutique in NYC with your biggest influencer, Rick Ross. We invited influencers and media to come have a meet and greet with the Boss, see him perform and check out the new merch first hand.
“The end result of media influencers spending an evening with Wingstop: 20 million impressions and over $3 million in PR value.”
WINGSHOP MERCHANDISE
