ROLE: ASSOCIATE CREATIVE DIRECTOR

Motion-led social programming built for speed: repeatable series, tighter cadence, better platform-native output.

A snapshot of my time on Sprint Social at VML—helping shift the channel toward video + motion-led storytelling, and building series formats that could ship consistently without losing craft.

Channel highlights (shown)

• Family Share Plan

• SPRINT•ION•ARY

• #CANYOUNOT

• LIFEHACKS (award-winning)

My role

• Concepted, photographed and animated multiple social series, building repeatable formats/templates for faster iteration.

• Served as AD on set for Family Share Plan: oversaw production, ensured strong coverage, and captured wild lines for flexible edits and end cards.

• Co-created the Family Share Plan concept with a partner team and translated it into a repeatable social system.

• Helped build a lightweight planning/creation cadence (frameworks + briefing flow) and ran weekly client alignment with Strategy to keep programming and deliverables coordinated.

Awards

KC ADDY Silver