Game over.
When the HUMMER brand flatlined in 2010, that was it. Dead. Done. Kaput.
Then, a decade later, the brand came charging back. By 2022, HUMMER had reinvented itself as the world’s first all-electric supertruck. Engineered with other-worldly capabilities, this new HUMMER set out to take on other worlds—including the massively popular gaming world.
Now when players drop into Call of Duty’s legendary Warzone, they’ll enter with the nearly silent, insanely fast GMC HUMMER EV.
Game on.
“REPORTING FOR CALL OF DUTY” - LAUNCH :60
“DUST” - TEASER :10
The most test-driven vehicle on the planet.
By air-dropping the Hummer-EV into Call of Duty, we gave the world a way to experience how insanely unique this vehicle is. Millions of test drives were taken in the months following the launch and all KPI goals were obliterated.
AWARDS