A banner that didn’t sit there—it happened to the page.
Most banners are easy to ignore. This one was designed to behave like an event: a “collapse” mechanic that turned standard display real estate into an interruption you could feel—then delivered the message in a way that matched the Indiana Jones energy.
Work
“Banner of Doom / Collapse Banner” — interactive display unit
Case study
My role
Concept co-creator with Matthew Weiner.
Presented the concept as hand-drawn sketches to internship mentors Jeff Gillette and Neil Heymann, who helped shepherd it through the agency to Jeff Benjamin.
Final execution was completed by the agency team after concepting.
Proof
Reported average interaction time: 50+ seconds versus an ~11-second industry benchmark for rich media units (time-in-unit driven by the full-page interaction mechanic).
Awards
Cannes Lions (2009) — Cyber Bronze Lion
The One Show (2009) — Interactive Silver Pencil, Banners – Dynamic / Single.
London International Awards — Digital Media Finalist, Interactive Banners (“Indy Collapse Banner”).
Webby — Nominee
BANNER OF DOOM - CASE STUDY