BANNER OF DOOM

Interactive banner concept using a “collapse” mechanic to turn a standard placement into an event.

INTERACTIVE AD Intern (CP+B): co-created concept with Matthew Weiner; presented to mentors Jeff Gillette + Neil Heymann who sold it to Jeff Benjamin; execution completed by agency team.

Proof: 50+ sec avg interaction vs ~11 sec benchmark.

Awards: Cannes Cyber Lion Bronze; One Show Interactive Silver; LIA DIGITAL MEDIA FINALIST; Webby Nominee.